Posted Jun 23, 2026 · Last seen active Jun 23, 2026
About this role
RN Marketing Liaison is responsible for generating referrals and increasing brand awareness for a private duty home care agency. This role focuses on building and maintaining strong relationships with healthcare professionals, community organizations, and referral sources to drive client growth. The ideal candidate is a self-motivated, personable professional with strong sales and networking skills and a passion for helping seniors and individuals receive quality care at home.
Key Responsibilities
* Develop and execute a strategic marketing plan to grow private duty home care referrals
* Establish and maintain relationships with referral sources, including hospitals, physicians, rehab centers, assisted living facilities, senior centers, and case managers
* Conduct regular in-person visits to referral partners
* Educate referral sources about services, benefits, and unique value propositions of the agency
* Identify and pursue new business opportunities within the community
* Represent the agency at networking events, health fairs, and community functions
Show full description
* Collaborate with internal team members to ensure smooth onboarding of new clients
* Conduct in-home client admissions and episodic visits as needed
Qualifications
* Experienced Marketer in Private Duty Home Care
* RN with previous home care experience required
* 2+ years of experience in healthcare marketing, home care, or related sales role
* Established relationships within the local healthcare community (preferred)
* Strong communication, presentation, and interpersonal skills
* Ability to work independently and manage time effectively
* Valid driver’s license and reliable transportation
Skills & Competencies
* Relationship-building and networking expertise
* A results-oriented mindset
* Knowledge of private duty home care services and industry trends
* Excellent organizational and follow-up skills
* Professional demeanor and customer-focused attitude
EOE
https://info.flclearinghouse.com/
Benefits:
* Health insurance
* Paid time off
Work Location: In person
2+ years of experience in healthcare marketing, home care, or related sales role
Valid driver’s license
Reliable transportation
Benefits
Health insurance
Paid time off
About the employer
Youthful Aging Home Care
Hiring organization
Workplace not named in the posting.
Youthful Aging Home Care is a private duty home care agency based in Sarasota, Florida, serving the community for approximately 30 years. The agency positions itself as Sarasota's most advanced home care service, offering a unique RN Care Management model…
What reviewers appreciate
+30-year established presence in Sarasota with strong community reputation
+Unique RN Care Management model offering 24/7 nursing oversight
+Private duty focus allows for more personalized, continuity-based care
What reviewers flag
−Employee review on Indeed cites being underpaid relative to expectations
−One reviewer felt the company prioritizes revenue over employee welfare
−Limited publicly available data on benefits and compensation structures
Benefits: No specific benefits package details were found in the provided research sources. The agency's careers page was referenced but specific benefits information was not captured.
Living in Sarasota, FL
Sarasota offers Gulf Coast living with sugar-sand beaches, a vibrant arts scene anchored by the Ringling Museum, and a laid-back coastal lifestyle. With year-round warmth and a strong healthcare sector, it's an appealing spot for nurses seeking sunshine and career opportunity in equal measure.
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